Diversity with Social Networks

Companies are branching out to other countries to find out what is "trending" and what the hot items are flying off the self.  Or how companies are recruiting the best employees? How are certain companies like AT&T getting a step ahead of their competitors?

http://www.diversityjournal.com/6934-social-networking-not-just-for-connecting-old-friends/

 Facebook, Myspace, Linkedin, and Twitter are all social networking sites that are helping companies get ahead of the competition.  Websites like Facebook are helping companies like AT&T get ahead of the competition outside of the United States.  The idea of a Facebook AT&T page in Spanish was brought up because of recent surveys that were released that claimed that Spanish speaking people were using mobile phones for internet purposes more often than any other ethnicity.

Most importantly companies like AT&T are using websites like Linkedin to find higher end employees.  This websites allows you to post your resume and your references and makes everything clean and organized.  AT&T uses this website to help find diverse employees that wouldn't have a normal chance of applying for a position.  The internet helps these companies create a new culture in the work place.  Artifacts which are from Chapter 15 are symbols of culture in the physical and social work environment.  These new artifacts in companies like AT&T are helping them think outside of the box and try and put a new spin on some of their ideas to reach out to more customers.  

These companies are reaching out to not just the millions of people in the United States but to billions of people around the world.  They are using networking sites to find out what are the hot topics in other countries and were to find qualified employees that can take their companies to the next level.  These companies like AT&T are trying to create a new organizational culture in the workplace.  Organizational culture is defined in Chapter 15 as, refers to a system of shared assumptions, values, and beliefs that show employees what is appropriate and inappropriate behavior.  These new ideas of using the company and social networking sites to help spread diversity in the workplace is slowly catching on, not just in the United States but all around the world.  

Brian Gabriel